Posted by Adam Protass on

ll-Star Weekend, which kicks off tonight, has always been a barometer for how far the NBA has come as a brand. It's where powerful forces (media, celebrity, advertisers, the league's old and new guard) meet -- and, on occasion, remember fallen icons like Kobe Bryant. But it is also basketball's biggest party of the year. And that means one thing: Players will be in full-swag mode right up until Sunday's 69th annual All-Star Game tips off at the United Center in Chicago. Chances are we'll see most, if not all, of them step onto the court in some kind of...

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