Aimee Kestenberg + WeGotThis.org - A Meaningful Partnership

As we enter October, the world turns its attention to Breast Cancer Awareness Month, a time to honor those affected by cancer and promote initiatives aimed at eradicating the disease. This year, fashion and philanthropy converge as Aimee Kestenberg announces a heartfelt campaign supporting WeGotThis.org, a nonprofit organization that empowers those battling cancer. 


A Shared Vision: Empowering Women and Embracing Life

The collaboration between Aimee Kestenberg and WeGotThis.org is rooted in a shared commitment to supporting women. Aimee Kestenberg, the designer behind the eponymous brand, has long been celebrated for her dedication to empowering women through fashion. Her designs are more than just accessories; they are symbols of strength, confidence, and individuality.

Elissa, the founder of WeGotThis.org, echoes these values with her organization’s mission. WeGotThis.org is not just a support group for those with cancer; it's a movement that encourages individuals to live life fully, irrespective of their diagnosis. Elissa’s journey is a testament to this philosophy. Diagnosed with Stage 4 breast cancer shortly after her daughter's first birthday, Elissa faced her battle with remarkable courage. Her belief, captured in conversation with Aimee, “If we don’t cure cancer in my lifetime, I’m ok with that. As long as I get to live a full, wonderful life with cancer, I’m ok,” encapsulates the essence of WeGotThis.org.

The partnership between Aimee Kestenberg and WeGotThis.org underscores a critical message that transcends cancer awareness: life, with all its uncertainties, is to be celebrated and lived to the fullest. Elissa’s journey and philosophy of life remind us that true strength lies in how we choose to live, regardless of the obstacles we face.

About WeGotThis.org

WeGotThis.org is dedicated to supporting cancer thrivers and survivors with a unique "gift registry" model. WeGotThis.org empowers individuals battling cancer to create lists of items and services they need, allowing their community to offer targeted support. The organization features a "We Got Recs" page, providing recommendations for products and resources that can aid those navigating their cancer journey. Committed to removing the stigma and guilt often associated with asking for help, WeGotThis.org also focuses on supporting the supporters—the families and friends who share the burden of caregiving. WeGotThis.org is dedicated to connecting, educating, and building a community of love among cancer ‘thrivers.’ 

The Impact of The Campaign

By pledging a portion of its October sales to WeGotThis.org, Aimee Kestenberg contributes financially and raises awareness for a cause that often needs more spotlight. October, being Breast Cancer Awareness Month, is the perfect time to amplify this message. This campaign is a call to action for the brand’s community to support cancer survivors.

Every purchase made during October becomes a part of this impactful movement. Customers can shop Aimee Kestenberg’s collections with the knowledge that their purchases are contributing to a more significant cause. The funds will support WeGotThis.org’s various initiatives, including resources for living well with cancer and advocacy for improved care and awareness.

As you explore Aimee Kestenberg’s collections this October, remember that your purchase is more than just a fashion statement—it’s a contribution to a movement dedicated to improving the lives of those battling cancer. Together, we can make a meaningful impact and honor the spirit of resilience that defines this collaboration.